CPW · Your advertising location in Chemnitz
ZWICKE: 64 m² large-format advertising in Chemnitz
ZWICKE is a large-format site for effective outdoor advertising in Chemnitz. Its 64 m² display creates a strong presence in city traffic and is particularly suitable for event promotion, sports marketing, brand building, cultural campaigns, retail promotions, recruitment and regional communications.
The site is at Zwickauer Straße 170 in 09116 Chemnitz, on a route towards the city centre. The surrounding area includes Messe Chemnitz, Garagen-Campus, Die Fabrik and the NINERS Chemnitz venue. It brings the display into the journeys of road users, trade-fair visitors, event audiences, sports fans and local residents. The 8 × 8 metre square format presents images and messages clearly, including from a distance.
ZWICKE location facts
| Location | ZWICKE |
|---|---|
| Address | Zwickauer Straße 170, 09116 Chemnitz |
| Setting | Busy route towards Chemnitz city centre |
| Advertising area | 64 m² |
| Dimensions | 8 × 8 m |
| Advertising contacts | Up to 20,000 daily / approximately 560,000 over 28 days |
| Cost per thousand contacts | Dependent on the quotation and campaign period; a high number of visual contacts can support cost efficiency |
| Illumination | Yes |
| Booking | Monthly, subject to availability in the booking calendar |
| Google Maps coordinates | 50.821829, 12.887388 |
| Surroundings | Messe Chemnitz, Garagen-Campus, Die Fabrik, the tram museum, public transport stops, petrol stations and discount stores within the wider area |
| Suitable for | ZWICKE is particularly relevant to campaigns aimed at visitors, exhibitors and event audiences around Messe Chemnitz. Exhibiting businesses can use the display to attract attention before people arrive, direct visitors to their stand or give their brand a visible presence around an event. Campaigns linked to the NINERS Chemnitz venue can also use this 64 m² space for messages with a clear connection to the event, brand or offer. Typical uses include trade fairs, events, sports campaigns, culture, corporate advertising, recruitment, retail promotions, products, location marketing, tourism and regional brand communications in western Chemnitz. |
Why choose ZWICKE for outdoor advertising in Chemnitz?
ZWICKE is particularly suitable for campaigns seeking a presence in western Chemnitz along an important traffic route. The advertising stays in place throughout the booking period, supporting local recognition and brand awareness. Trade fairs, events, culture, business, leisure and everyday city life bring different audiences into the surrounding area. Illumination keeps the creative visible during the evening as well as in daylight.
Visibility and location benefits
The combination of a 64 m² display, a prominent urban setting and continuous exposure gives your campaign a recognisable place in everyday city life. The square format supports clear creative work, while illumination extends visibility into the evening. The location serves regional and national advertisers, including businesses, event organisers, cultural institutions, retailers and public-sector clients.
- 64 m² of large-format outdoor advertising in Chemnitz
- 8 × 8 metre square format with a clear visual presence
- Busy route towards Chemnitz city centre
- Up to 20,000 contacts per day according to the site information
- Approximately 560,000 contacts over 28 days
- Illuminated for visibility after dark
- Messe Chemnitz, Garagen-Campus, Die Fabrik, the tram museum, public transport stops, petrol stations and discount stores within the wider area
- Continuous presence for campaigns designed to build recognition
- Suitable for local, regional and national advertisers
Advertising contacts and cost per thousand
According to the location information, ZWICKE offers up to 20,000 advertising contacts per day, corresponding to approximately 560,000 over 28 days. Its large format and position on Zwickauer Straße give companies, event organisers, retailers, cultural organisations and regional brands opportunities for repeated visibility over several weeks.
CPM, or cost per thousand, expresses the advertising cost for every 1,000 contacts. A larger number of contacts during the booked period can improve the cost per contact. The actual figure depends on the quotation and display period.
Visual contacts may include repeated encounters with the same creative work. They are not a count of unique people.
Visual contacts may include repeated encounters with the same campaign. The actual cost per thousand depends on the quotation and booking period.
Five reasons to choose a large-format poster
Availability and enquiries
ZWICKE is booked by the month. The booking calendar shows which months are available, reserved or booked. I prepare an individual quotation for your preferred campaign dates.
Send your preferred period, campaign objective and the current status of your artwork. I will check availability and advise on the location, printing, finishing, installation and a suitable display period.
Which campaigns suit ZWICKE?
ZWICKE is particularly relevant to campaigns aimed at visitors, exhibitors and event audiences around Messe Chemnitz. Exhibiting businesses can use the display to attract attention before people arrive, direct visitors to their stand or give their brand a visible presence around an event. Campaigns linked to the NINERS Chemnitz venue can also use this 64 m² space for messages with a clear connection to the event, brand or offer. Typical uses include trade fairs, events, sports campaigns, culture, corporate advertising, recruitment, retail promotions, products, location marketing, tourism and regional brand communications in western Chemnitz.
Strong colours, a concise headline, a clearly visible logo and a simple message work particularly well. On a 64 m² display, the image, brand and main message should be understandable within a few seconds, including by people passing the site.
Artwork specifications for ZWICKE
| Artwork size | 80 × 80 cm at a scale of 1:10 for a finished size of 8 × 8 m |
|---|---|
| File format | PDF, without bleed or crop marks |
| Compression | No data compression; highest possible resolution |
| Colour mode | CMYK |
| Colour profile | Coated FOGRA 39 |
| File transfer | WeTransfer or a comparable file-transfer service |
| Artwork deadline | No later than 12–14 days before the display period begins |
Printing, finishing and professional installation
CPW coordinates the technical preparation of your campaign, from checking the supplied artwork to producing the large-format banner, finishing it for the specific site, installing it professionally and removing it at the end of the booking.
The artwork is checked for the required scale, resolution, colour mode, PDF preparation and suitability for large-format outdoor use. The finished poster is then prepared to fit the building, advertising area and mounting system.
Only posters produced and finished through CPW can be installed at CPW advertising locations. Externally produced banners or banners supplied by clients cannot be used.
This ensures the required fit, material quality, durability and safe installation. Banner material, reinforced edges, eyelets, attachment points and fixing systems must suit the display area, wind exposure, weather, site conditions and planned campaign duration. Experienced installers use appropriate access equipment and mounting methods for the location.
Robust materials, suitable finishing and weather-resistant fixing solutions are selected for the creative work, display period and technical requirements.
Previous campaigns at ZWICKE
38 examples show how previous campaigns appeared on site.
Enquire about ZWICKE for your campaign
Would you like to use this 64 m² advertising site in Chemnitz? Check the available months in the booking calendar or send an enquiry with your preferred dates.
Your contact: René König · +49 371 6665277 · info@plakatwerbungchemnitz.de