One message. A strong impression.
A bold image, a concise headline and a recognisable brand make particularly effective use of the tall format.
CPW · Brückenstraße 2 · Chemnitz
Your brand.
Big in
the city.MEGA Ad Tower — 240 m² of large-format advertising in Chemnitz
One high-rise. One bold message. Weeks of visibility in the heart of the city, for brands that think big.
For businesses, marketing teams, agencies and public-sector clients.
240 m²Space for your brand
85.000+Daily contacts according to the location information
28 daysPresence throughout the booking period
Since 2003An advertising location in the cityscape
NEW AT THE TOWER · INSTALLED 30 SEPTEMBER 2026
Lauterbacher.
Lauterbacher.
Now on a grand scale.
Lauterbacher Tropfen is on display at the MEGA Ad Tower. The installation photograph shows a creative concept becoming a prominent presence in the centre of Chemnitz.
Documented campaign: Lauterbacher Spirituosen GmbH · As at 1 October 2026. Original installation photograph taken on 30 September 2026.
Could your brand be next? ↗
One address. A bold presence.
Give your campaign a bigger presence
Your creative becomes part of central Chemnitz on the almost 50-metre-high, 14-storey building on Brückenstraße. Its unusual portrait format provides space for a clear brand message, from a product launch to a corporate image campaign.
The illuminated frame, junction setting and continuous display over several weeks combine scale with recognition. For decision-makers and agencies, the tower is a distinctive location for regional and national campaign planning.
In the middle of everyday life
Drivers, commuters, pedestrians and city-centre visitors encounter your campaign on their journeys through the centre.
The installation creates images, too
Installing the large poster panels provides visual material for accompanying press activities and social media communications.
Campaigns at the MEGA Ad Tower · Six examples of previous displays.
This is what big looks like in Chemnitz
1 / 6
Brückenstraße 2 · 09111 Chemnitz
In the heart of Chemnitz. In plain sight.
A central junction, routes into the city centre and a diverse mix of retail, culture, healthcare, restaurants and public transport connect your brand with everyday city life.
All location details at a glance
| Location | MEGA Ad Tower |
|---|---|
| Address | Brückenstraße 2, 09111 Chemnitz |
| Advertising area | 240 m² |
| Advertising contacts | Over 85,000 per day / approximately 2.4 million over 28 days |
| Cost per thousand contacts | The high number of daily visual contacts and prominent city-centre setting can support an attractive CPM. The actual figure depends on the quotation. |
| Dimensions stated for the location | 34.6 × 6.4 m |
| Illumination | Yes |
| Changeover | End of month / beginning of month ± 3 days |
| Booking period | 1 month / 28 days |
| Google Maps coordinates | 50.834073, 12.927310 |
| Setting | Chemnitz city centre, a busy junction and a façade display that helps define the cityscape |
| Surroundings | SIMMEL, ALDI, Müller, Poliklinik, smac, Das TIETZ, the main station approximately 500 m away, and central public transport connections |
| Distinctive feature | An unusually large and striking outdoor advertising location with a commanding presence in central Chemnitz |
| Suitable for | Brand and image campaigns, major events, culture, retail, city marketing, recruitment, products and campaigns seeking attention beyond the region |
Contact figures come from the existing location description. Visual contacts are not a count of unique people; repeat contacts are included. At 85,000 contacts per day, the arithmetic total over 28 days is approximately 2.38 million. These figures do not guarantee a specific audience reach or advertising effect.
The advertising location’s surroundings
A city full of points of contact
Johanniskarree, smac, Das TIETZ, Galerie Roter Turm and the central public transport network are part of the city-centre surroundings. The accompanying views show facilities and places around the centre; they do not guarantee sightlines or specific distances.
Installation · Art projects · Media
When a creative idea becomes an event
The tower offers more than a finished poster. Documented projects show how installation, art and campaigns also work in moving images.
mdr Sachsenspiegel: art project with Thierry Noir, 2014.
KARLS Erlebnisdorf Döbeln: social media video, © KARLS, 2026.
mdr Sachsenspiegel: art project with Michael Fischer-Art and Kay LEO Leonhardt, 2014.
Examples of past projects. Media coverage and additional social media reach are not guaranteed booking services.
Brands · Retail · Culture · Communication
Many campaigns. One distinctive address.
Fourteen further examples of previous campaigns at the MEGA Ad Tower. Click a photograph to open the individual image.
From idea to display
Think big. Plan clearly.
01 — Timing
Tell me your preferred month, industry and campaign objective. Availability is checked and you receive an individual quotation.
02 — Creative work and printing
Adapt the creative work to the tall format. CPW coordinates artwork checks, production and finishing.
03 — Display
Professional installation for the agreed display period, followed by removal at the end of the booking.
Availability, booking and duration
Bookings are monthly. The booking calendar shows which months are available, reserved or booked. An individual quotation is prepared for your campaign dates.
Send your preferred period and the industry being advertised. I will check availability and advise on the location, printing, installation and suitable duration.
Artwork: dimensions, file requirements and deadlines
The MEGA poster is produced in three sections, which together form the large-format advertising display at Brückenstraße 2 in Chemnitz.
| Construction | Three-section large-format poster for MEGA |
|---|---|
| Panel 1 — top | 6.6 × 13.9 m · Artwork: 66 × 139 cm, width × height |
| Panel 2 — middle | 6.6 × 16.7 m · Artwork: 66 × 167 cm, width × height |
| Panel 3 — bottom | 6.6 × 5.4 m · Artwork: 66 × 54 cm, width × height |
| Finishing | Reinforced edges with eyelets every 20 cm around the perimeter |
| Additional fixing | Vertical fixing tabs along the centre of the reverse side |
| File format | PDF, without bleed or crop marks |
| Compression | No data compression; highest possible resolution |
| Colour mode | CMYK |
| Colour profile | Coated FOGRA 39 |
| File transfer | WeTransfer or a comparable transfer service |
| Artwork deadline | No later than two weeks before installation |
The location description states dimensions of 34.6 × 6.4 m; the production dimensions of the three panels listed above differ. Final, binding print specifications must therefore be agreed with CPW before preparing the finished artwork.
Production, finishing and binding installation requirements
CPW supports the technical implementation as well as the site booking. This includes checking artwork, printing the poster, finishing the banner and arranging professional installation and removal.
Only posters produced and finished through CPW can be installed at CPW locations. Client-supplied or externally produced banners cannot be installed.
This is necessary for safety, fit and material quality. Materials, processing, finishing and fixings must match the location, display size, wind exposure and campaign duration. Robust banner materials, suitable finishing methods and weather-resistant mounting solutions are selected for each project.
Robust banner materials, suitable finishing and weather-resistant fixings are selected to suit the location and campaign duration.
Suitable campaigns and creative work
MEGA suits campaigns designed to make an exceptional impression in Chemnitz. At 240 m², the creative becomes a monumental message. Bold colours, clear imagery, a concise headline, recognisable branding and an emotional point of connection make effective use of this scale. The message should be understandable from a distance.
The large format, distinctive illuminated frame, exposed city-centre position and stated daily contact volume give the creative a strong public presence. It is a setting for confident brand communications intended to become part of everyday city life.
Typical uses include image and brand campaigns, major events, culture, city marketing, employer branding, product advertising, property developments, tourism, election campaigns, location marketing, trade-fair and event communications, and campaigns seeking wider attention.
How should cost per thousand be interpreted?
CPM relates the cost of the advertising placement to its visual contacts. The individual quotation and booking period determine the actual figure. Repeat contacts are possible and must not be equated with unique people reached.
The existing location figure of more than 85,000 contacts a day gives a calculated scale of around 2.4 million contacts over 28 days. An individual quotation provides the basis for planning.
Your next major brand campaign
What would you like Chemnitz to see?
For an initial discussion, send your preferred dates, the industry being advertised and a brief description of your campaign. René König provides personal advice on booking, creative work, production and installation.
René König · CPW Plakatwerbung Chemnitz · +49 371 6665277 · info@plakatwerbungchemnitz.de